Company
Company
Figure · founded 2022Public
Robot / product
Figure 02 / Figure 03 general-purpose humanoidPublic
Stage
Growth · pre-scaleAnalyst view
Funding
Series C, Sept 2025: $1B+ at a $39B valuation (Parkway led; Brookfield, NVIDIA, Intel Capital, LG, Salesforce, Qualcomm participated). Series B, Feb 2024: $675M at $2.6BPublic
Geography
San Jose, CaliforniaPublic
Target market
Manufacturing and logistics first; home laterPublic
GTM
Target vertical
Automotive manufacturing (body shop, logistics between stations)Public
ICP
Large OEM plants with repetitive material-handling tasks and an innovation mandateAnalyst view
Primary buyer
Plant / manufacturing innovation leadership; economic buyer at group levelAnalyst view
Use case
Sheet-metal part placement in the BMW Spartanburg body shop (30,000+ parts over the 2025 deployment)Public
Sales motion
Direct, founder-led, anchor-customer pilotsAnalyst view
Deployment model
On-site pilot inside a live plant, staged expansionPublic
Commercial model
Not disclosedNot disclosed
Pricing
Not disclosedNot disclosed
Sales cycle
Multi-quarter pilot before any fleet commitmentAnalyst view
Intelligence
8/10MARKET FIT
5/10DISTRIBUTION STRENGTH
7/10BUYER READINESS
Commercialization risk
High: single disclosed customer; commercial model unknown; capital story ahead of deployment proofAnalyst view
Key GTM insightFigure is running a capital-led GTM: valuation, investors and demos generate inbound so the company never needs a channel. That works until the first fleet contract has to be priced.
What competitors should learnAnchor customer first. One named plant is worth more than fifty logos when the buyer is a plant manager who needs a reference.
Full profileDistribution (integrators, OEMs, distributors, associations, events), Influence (KOLs, media, researchers, investors) and Commercialization (customers, pilots, deployment status, expansion, ROI narrative) open on the landscape page after a one-time intake.
Open the full Figure profile
Provenance: Public = press, company site or filings · Analyst view = ANSIOLABS inference from public evidence · Not disclosed = we do not know and will not guess. Scores are analyst assessments, methodology v0.1.