Company
Company
1X · founded 2014 (as Halodi Robotics; renamed 2023)Public
Robot / product
NEO home humanoid; EVE (wheeled, enterprise)Public
Stage
Growth · consumer preordersAnalyst view
Funding
Series B, Jan 2024: $100M (EQT Ventures led; Samsung NEXT, OpenAI Startup Fund, Tiger Global). March 2023: $23.5M round led by OpenAI Startup FundPublic
Geography
Palo Alto, California (HQ); manufacturing in Moss, NorwayPublic
Target market
Home / consumer firstPublic
GTM
Target vertical
Consumer households (US first)Public
ICP
Early-adopter households willing to accept teleoperated assistance during the learning phaseAnalyst view
Primary buyer
The consumer, directlyPublic
Use case
Household chores with human-in-the-loop assistancePublic
Sales motion
Direct-to-consumer preorders via websitePublic
Deployment model
Ship to home; remote assistance by 1X staffPublic
Commercial model
Purchase or subscriptionPublic
Pricing
$20,000 purchase or $499 / month subscription (US preorders opened Oct 2025)Public
Sales cycle
Consumer: instant preorder; delivery from 2026Public
Intelligence
6/10MARKET FIT
5/10DISTRIBUTION STRENGTH
7/10BUYER READINESS
Commercialization risk
High: consumer humanoid economics unproven; teleoperation dependenceAnalyst view
Key GTM insight1X chose the opposite GTM of every other humanoid company: consumer first, published price, subscription option. The published $499 / month is the first real price anchor in the humanoid market.
What competitors should learnA public price is itself a GTM weapon. It forces every competitor to answer a question they wanted to avoid.
Full profileDistribution (integrators, OEMs, distributors, associations, events), Influence (KOLs, media, researchers, investors) and Commercialization (customers, pilots, deployment status, expansion, ROI narrative) open on the landscape page after a one-time intake.
Open the full 1X profile
Provenance: Public = press, company site or filings · Analyst view = ANSIOLABS inference from public evidence · Not disclosed = we do not know and will not guess. Scores are analyst assessments, methodology v0.1.